Modern Views of the 1960's Tipalet Ad

The first thing to say is that the 1960's Tipalet Ad is completely sexist, and unfortunately many commercials still use the same sexist elements as the Tipalet Ad. Although cigarette ads have been completely erased from advertising on television screens. (and starting to make a resurgence in the form of e-cigarette ads) Deodorant commercials have been using the sexist elements of the Tipalet Ad in their own commercials for years now. The biggest offender that i can remember from recent times is the numerous ads for Axe body spray, which smells roughly as bad as cigarettes do and is about as flammable as cigarettes, too. From what we can all remember of the Axe body spray ads, they use the same sexist idea that just one sniff of the horrible smelling product will make women instantly attracted to you. The fact that we can still see many of the elements of the Tipalet Ad in ads today is a bad thing, the good part is that many people can see and call out the biggest offenders on their sexist ads, which is why there are much less Axe body spray ads on now. The Tipalet ad is sexist, and sadly, there are still commercials that use many of the elements of the commercial that made it significantly sexist. -Tim

Modern views of the Goodyear Tire commercial

The first thing to say about this commercial is that it is sexist. The next thing to say is that tire commercials today still use some of the same ideas shown in this commercial today. All tire commercials use the idea that their tires last long and can protect unskilled drivers. The drivers they are using today though are not women, but instead teens or just regular drivers in unsafe conditions such as rain. Teens are a better group to use as unskilled drivers because they are usually inexperienced and there will not be any complaints about ageism from using them as people who are prone to accidents and terrible driving. Regular drivers driving in unsafe conditions is not as good of a group to use because usually people who grow up in rainy or snowy places get really good at driving in those conditions so the commercials showing their tires excelling in driving in rain, won't really appeal to that group of drivers and may actually look a bit antiquated or mocking to the drivers who are good in driving in rain or snow. We can see this view of not being able to drive in rain as antiquated or even backwards from the way people in New England or New York reacted to the southern states completely shutting down roads after just a few inches of snow. Although the tire commercials today are not sexist like the Goodyear Tire commercial, they still use many of the appeals from the sexist Goodyear Tire commercial. -Tim

Logical Fallacies Tipalet Ad

Blowing smoke into a woman's face is a great way to get her attention. -I seriously doubt that woman would fall for a guy who disrespects them in such a fashion.

"oh yes...you get smoking satisfaction without inhaling smoke."-When someone smokes they tend to inhale smoke and eventually it leads to addiction.


-jhonny

Slogans in Tipalet Ad

While viewing the ad I'm sure you see the main slogan "Blow in her face and she'll follow you anywhere" however, there are also another slogan in the ad. In the fine print it says "Oh yes... you get smoking satisfaction without inhaling smoke.". What's most interesting about this slogan is that it contradicts itself. If a man were to blow in the face of a woman she is in fact inhaling the smoke in the face. The ad also says "Hit her with tangy...." and goes on to list all the flavors. Not only is the Tipalet company enticing men to blow in women's faces. They are also trying to convince women  you will not only want to follow this man around, you will also be satisfied. Both slogans are used in a sexist manner towards women who at the time were considered extremely inferior to men.   -Amber

Style Used in the Goodyear Tire Commercial

            The style of an argument is all about how you present your reasoning. The Goodyear tire commercial takes advantage of language in order to convince the audience that their reasoning for buying the tires is not only logical and true, but also coming from a reliable source. The commercial also takes advantage of repetition to continuously remind the audience the main convincing argument. The narrator in the commercial is a man. In the 1960's, men thought women were no where near as smart or reliable as men, so had a woman been speaking, the audience of men wouldn't have taken her very seriously. Also, the man speaking is talking very professionally and formally, as if he was an expert on the Goodyear tires and maybe even of cars in general. The man's voice sounded so professional and formal which presented him as being very reliable. He repeats the same phrase of, "...Polyglas means more than miles when your wife has to drive alone." The commercial using a specific language style and repeating key points helps the listener follow along and understand the logic and reasoning behind how important the Goodyear's polyglas tires are. And coming from a reliable source, the reasoning is believable and convincing.
-Breauna