Modern views of the Goodyear Tire commercial

The first thing to say about this commercial is that it is sexist. The next thing to say is that tire commercials today still use some of the same ideas shown in this commercial today. All tire commercials use the idea that their tires last long and can protect unskilled drivers. The drivers they are using today though are not women, but instead teens or just regular drivers in unsafe conditions such as rain. Teens are a better group to use as unskilled drivers because they are usually inexperienced and there will not be any complaints about ageism from using them as people who are prone to accidents and terrible driving. Regular drivers driving in unsafe conditions is not as good of a group to use because usually people who grow up in rainy or snowy places get really good at driving in those conditions so the commercials showing their tires excelling in driving in rain, won't really appeal to that group of drivers and may actually look a bit antiquated or mocking to the drivers who are good in driving in rain or snow. We can see this view of not being able to drive in rain as antiquated or even backwards from the way people in New England or New York reacted to the southern states completely shutting down roads after just a few inches of snow. Although the tire commercials today are not sexist like the Goodyear Tire commercial, they still use many of the appeals from the sexist Goodyear Tire commercial. -Tim