Tuesday, March 4, 2014

Modern Views of the 1960's Tipalet Ad

The first thing to say is that the 1960's Tipalet Ad is completely sexist, and unfortunately many commercials still use the same sexist elements as the Tipalet Ad. Although cigarette ads have been completely erased from advertising on television screens. (and starting to make a resurgence in the form of e-cigarette ads) Deodorant commercials have been using the sexist elements of the Tipalet Ad in their own commercials for years now. The biggest offender that i can remember from recent times is the numerous ads for Axe body spray, which smells roughly as bad as cigarettes do and is about as flammable as cigarettes, too. From what we can all remember of the Axe body spray ads, they use the same sexist idea that just one sniff of the horrible smelling product will make women instantly attracted to you. The fact that we can still see many of the elements of the Tipalet Ad in ads today is a bad thing, the good part is that many people can see and call out the biggest offenders on their sexist ads, which is why there are much less Axe body spray ads on now. The Tipalet ad is sexist, and sadly, there are still commercials that use many of the elements of the commercial that made it significantly sexist. -Tim

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