Thursday, February 27, 2014
Rhetoric Appeals of Tipalet Ad
The Tipalet smoking ad has rhetoric appeals to all three rhetorical appeals. It first appeals to pathos because of the image portrayed of the man blowing in the girls face while she looks at him seductively. To some this may spark emotions of anger in women who think this ad is extremely sexist. Or to men who feel powerful and that they could get any women they wanted. This add also appeals to logos because the company is trying to make this rational statement that by blowing in a women's face she'd follow you around anywhere however, may not seem logical to the audience. The logos helps establish the ethos which the company tries to establish this authority over women that men have all the power and appeal. The company is also trying to establish a syllogism saying that if a men does blow in her face then she HAS to follow him around even knowing no respectful woman would do such. -Amber
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The conclusion you drew from the man blowing in the face of the woman sums up the add to an almost full extent. Back in the 1960's, society still viewed women as inferior to men. This ad is very demeaning and extremely sexist and your explanation sorts out the major appeals.
ReplyDeleteGood analysis. I liked how you touched base on all three rhetorical appeals and tied them together smoothly. Do you think an ad now-a-days would even be allowed? And if they were, do you think people would be upset by them?
ReplyDeleteI liked how you tried to incorporate all three appeals in your analysis. However, which is the most important or significant appeal being used here?
ReplyDeleteI really liked how you addressed both sides of how the add could be interpreted when discussing pathos. It's good that you can see both the sexist and powerful side to the man blowing smoke in the woman's face.
ReplyDeleteSo Tipalet gives me(a man) the magic breath huh? Good effort in trying to link how one appeal assists in creating another.
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