Tipalet was a major cigarette company in the 1960s-1970s. To improve the sells of their cigarettes they usually used sexist advertisements to appeal to men. For example in this ad, you can see the man blowing smoke into the woman's face. This can be interpreted as women being inferior to men or that women find it sexy when a man smokes. In the 1960s, women could not really speak their minds and had to be submissive to men. In this image, you do not see any facial expression that may seem negative. Instead she seems to be admiring the man for doing that to her. This is what leaves me to believe that this ad is meant to degrade women and make men out to be the dominant of the two. This put emphasis on the whole stereotypical ideology back in the day. Advertisements not only influenced people to buy the product but also the mindset of the general public. In my opinion propaganda such as this is what led people to continue to treat women like inferior beings.
Jhonny
Do you think that this ad also makes it seem like women like it, and like they participate equally in their oppression? I wonder if this relates to Chisholm's claim that women haven't fought for what they need?
ReplyDeleteI think that your rhetorical situation is really good. you evaluate two different view points and explain both. Also i don't know about putting your own opinion in the end, although it is a good opinion it kind of takes away from the rhetorical situation.
ReplyDeleteMargo
Great analysis. I would expand more on the visuals of the advertisement. You say that there aren't any negative expressions, but what exactly are they? Where is she in relation to him? There is also something to be said about style. I think it is trying to show that smoking those cigarettes make him more classy. The woman in this picture seems to be more focused on the happiness of her man than on the respect she deserves.
ReplyDeleteI really liked your analysis but since it's an add I think it's also important to comment on the different aspects of the picture. For example, why is it significant that the woman in the add is attractive or the caption "blow in her face and she'll follow you anywhere." I think this also enforces the point of the fact that women find these cigarettes to be attractive.
ReplyDeleteHow do you think this could appeal to men in the 1960's? Do you think an Ad like this would be acceptable in the US in today's times?
ReplyDeleteMen would rush over to wherever cigs were sold and buy like 4854985875985 packs. Yes I do think this would be acceptable today. I mean we have women in bikinis chasing after a guy who just sprayed some cologne on himself so to me they are sort of on the same level.
DeleteDang, thats a lot of packs bro.
ReplyDelete