It's targeting the male costumers who want a pretty lady by their side. Also men in the 1960s made up a large portion of the smoking population.
What is the significance of the slogan "blow in her face and she'll follow you anywhere?"
Men already treated women like crap so this serves as a visual of their treatment.
Where was this ad most effective?
It was most effective in the United States since this is where a majority of women related movements were taking place.
Why do they include a picture of a handsome man and beautiful woman?
This probably emphasizes that women who are very attractive have only eyes for handsome men that smoke.
It depends on which side you are on. If you are a woman or believe in women equality then you may find this offensive. On the other hand, if you are a guy or don't care for women equality then you may find it amusing.
The main argument being presented here is that men can dominate women in a easy fashion. There is nothing in this image or around this time period that suggests that women can put up a fight to their male counterparts. The cigarette smoke is implied to put the woman under a spell so she can follow the man's order. This reinforces the idea of how easy it is to get females to be your servant.
-Jhonny
Overall, good job. Do you think the ad is also targeting people of the upper class? I would also elaborate a little more on the significance of the slogan. Lastly, don't you think the ad wanted people to think that beautiful women would have eyes for any man who smokes, not just handsome men that smoke?
ReplyDeleteI have to admit I'm not a fan of the style of your post. You more of answered a prompt than wrote your own post. You also made some rather strong assumptions and used some unprofessional words like "crap". Might want to edit this one.
ReplyDelete