Modern Views of the 1960's Tipalet Ad

The first thing to say is that the 1960's Tipalet Ad is completely sexist, and unfortunately many commercials still use the same sexist elements as the Tipalet Ad. Although cigarette ads have been completely erased from advertising on television screens. (and starting to make a resurgence in the form of e-cigarette ads) Deodorant commercials have been using the sexist elements of the Tipalet Ad in their own commercials for years now. The biggest offender that i can remember from recent times is the numerous ads for Axe body spray, which smells roughly as bad as cigarettes do and is about as flammable as cigarettes, too. From what we can all remember of the Axe body spray ads, they use the same sexist idea that just one sniff of the horrible smelling product will make women instantly attracted to you. The fact that we can still see many of the elements of the Tipalet Ad in ads today is a bad thing, the good part is that many people can see and call out the biggest offenders on their sexist ads, which is why there are much less Axe body spray ads on now. The Tipalet ad is sexist, and sadly, there are still commercials that use many of the elements of the commercial that made it significantly sexist. -Tim

Modern views of the Goodyear Tire commercial

The first thing to say about this commercial is that it is sexist. The next thing to say is that tire commercials today still use some of the same ideas shown in this commercial today. All tire commercials use the idea that their tires last long and can protect unskilled drivers. The drivers they are using today though are not women, but instead teens or just regular drivers in unsafe conditions such as rain. Teens are a better group to use as unskilled drivers because they are usually inexperienced and there will not be any complaints about ageism from using them as people who are prone to accidents and terrible driving. Regular drivers driving in unsafe conditions is not as good of a group to use because usually people who grow up in rainy or snowy places get really good at driving in those conditions so the commercials showing their tires excelling in driving in rain, won't really appeal to that group of drivers and may actually look a bit antiquated or mocking to the drivers who are good in driving in rain or snow. We can see this view of not being able to drive in rain as antiquated or even backwards from the way people in New England or New York reacted to the southern states completely shutting down roads after just a few inches of snow. Although the tire commercials today are not sexist like the Goodyear Tire commercial, they still use many of the appeals from the sexist Goodyear Tire commercial. -Tim

Logical Fallacies Tipalet Ad

Blowing smoke into a woman's face is a great way to get her attention. -I seriously doubt that woman would fall for a guy who disrespects them in such a fashion.

"oh yes...you get smoking satisfaction without inhaling smoke."-When someone smokes they tend to inhale smoke and eventually it leads to addiction.


-jhonny

Slogans in Tipalet Ad

While viewing the ad I'm sure you see the main slogan "Blow in her face and she'll follow you anywhere" however, there are also another slogan in the ad. In the fine print it says "Oh yes... you get smoking satisfaction without inhaling smoke.". What's most interesting about this slogan is that it contradicts itself. If a man were to blow in the face of a woman she is in fact inhaling the smoke in the face. The ad also says "Hit her with tangy...." and goes on to list all the flavors. Not only is the Tipalet company enticing men to blow in women's faces. They are also trying to convince women  you will not only want to follow this man around, you will also be satisfied. Both slogans are used in a sexist manner towards women who at the time were considered extremely inferior to men.   -Amber

Style Used in the Goodyear Tire Commercial

            The style of an argument is all about how you present your reasoning. The Goodyear tire commercial takes advantage of language in order to convince the audience that their reasoning for buying the tires is not only logical and true, but also coming from a reliable source. The commercial also takes advantage of repetition to continuously remind the audience the main convincing argument. The narrator in the commercial is a man. In the 1960's, men thought women were no where near as smart or reliable as men, so had a woman been speaking, the audience of men wouldn't have taken her very seriously. Also, the man speaking is talking very professionally and formally, as if he was an expert on the Goodyear tires and maybe even of cars in general. The man's voice sounded so professional and formal which presented him as being very reliable. He repeats the same phrase of, "...Polyglas means more than miles when your wife has to drive alone." The commercial using a specific language style and repeating key points helps the listener follow along and understand the logic and reasoning behind how important the Goodyear's polyglas tires are. And coming from a reliable source, the reasoning is believable and convincing.
-Breauna

Stasis theory of Tipalet Ad

Who is this ad targeting?
 It's targeting the male costumers who want a pretty lady by their side. Also men in the 1960s made up a large portion of the smoking population.

What is the significance of the slogan "blow in her face and she'll follow you anywhere?"
Men already treated women like crap so this serves as a visual of their treatment.

Where was this ad most effective?
It was most effective in the United States since this is where a majority of women related movements were taking place.

Why do they include a picture of a handsome man and beautiful woman?
This probably emphasizes that women who are very attractive have only eyes for handsome men that smoke.

How are the consumers suppose to interpret this image?
It depends on which side you are on. If you are a woman or believe in women equality then you may find this offensive. On the other hand, if you are a guy or don't care for women equality then you may find it amusing.

The main argument being presented here is that men can dominate women in a easy fashion. There is nothing in this image or around this time period that suggests that women can put up a fight to their male counterparts. The cigarette smoke is implied to put the woman under a spell so she can follow the man's order. This reinforces the idea of how easy it is to get females to be your servant.





-Jhonny

Rhetoric Appeals of Tipalet Ad

The Tipalet smoking ad has rhetoric appeals to all three rhetorical appeals. It first appeals to pathos because of the image portrayed of the man blowing in the girls face while she looks at him seductively. To some this may spark emotions of anger in women who think this ad is extremely sexist. Or to men who feel powerful and that they could get any women they wanted. This add also appeals to logos because the company is trying to make this rational statement that by blowing in a women's face she'd follow you around anywhere however, may not seem logical to the audience. The logos helps establish the ethos which the company tries to establish this authority over women that men have all the power and appeal. The company is also trying to establish a syllogism saying that if a men does blow in her face then she HAS to follow him around even knowing no respectful woman would do such.        -Amber

Rhetorical Appeals of the Goodyear Tire Commercial

The Goodyear Tire Commercial used the rhetorical appeals Ethos and Logos in combination to convince the audience to buy the Goodyear tires. Ethos was incorporated because of the name brand, Goodyear. Goodyear is a well-known tire company and is very credible. The men being familiar with the name and good reputation of the tires alone will help lure customers in. Logos was incorporated into the commercial by luring the audience, men, into buying the tires by making them believe that the only way for their wives not to wreck their precious cars is by having those specific tires on the car. By using a cause and effect example as evidence to convince the audience, the men are showed what power the tires have. The intense music and dramatic scenes of the woman driving make the men imagine their own wives or mothers or daughters behind the wheel. They are scared and worried about the women ruining their cars and want to buy the tires as a sense of relief.
-Breauna

Tipalet Ad Rhetorical Situation

              Tipalet was a major cigarette company in the 1960s-1970s. To improve the sells of their cigarettes they usually used sexist advertisements to appeal to men. For example in this ad, you can see the man blowing smoke into the woman's face. This can be interpreted as women being inferior to men or that women find it sexy when a man smokes. In the 1960s, women could not really speak their minds and had to be submissive to men. In this image, you do not see any facial expression that may seem negative. Instead she seems to be admiring the man for doing that to her. This is what leaves me to believe that this ad is meant to degrade women and make men out to be the dominant of the two. This put emphasis on the whole stereotypical ideology back in the day. Advertisements not only influenced people to buy the product but also the mindset of the general public. In my opinion propaganda such as this is what led people to continue to treat women like inferior beings.


Jhonny

Audience of Tipalet Ad

The main audience of the Tipalet ad was men in the 1960's who smoked or men who wanted women to be attracted to them. Also, men who already were buying Tipalet cigarettes. The audience was supposed to think that by buying these cigarettes women were attracted to the smell they gave off and would therefore follow her man or any man around.  -Amber

Audience of the Goodyear Tire Commercial

The audience for this commercial was the men from the early 1970s, specifically men who wanted to make sure their significant others would be as safe as possible when driving cars. These men would hold certain views about the roles of women and would not think that women would be able to fix any problems that might arise from when a car would break down.  -Tim

Rhetorical Situation of the Goodyear Tire Commercial

          In a commercial Goodyear filmed in the 1960’s, the company lured the consumers into buying the product by convincing them that women’s safety behind the wheel relied on the company’s polyglas tires. The focus being polyglas tires were essential when a woman was driving the car alone made it clear that the commercial, and its intended audience, mutually agreed that woman were bad and unsafe drivers. This commercial was a very sexist approach to getting men to buy the Goodyear polyglas tires.

The slogan used in the commercial was, “Polyglas means more than mileage when your wife has to drive alone.” It was said at the beginning of the commercial and then repeated at the end, as well as being written at the bottom of the screen right before the commercial ended. Placing it strategically throughout the commercial helped keep it the main reason to purchase the tires and also to continually remind the consumer how important the tires were for safety. The dramatic music and scenes of a woman driving helped build the fear of allowing the wives of the consumers to be behind the wheel and show how dangerous it really is.

In conclusion, using the argument that women need polyglas tires to ensure safety on the roads was a sexist approach. It is true that usually men buy tires and other car parts, so it was appropriate to appeal to men. But implying that women were bad drivers was sexist and not necessary. It was very offensive and had it been filmed in this time period and not in the 1960’s, there would have been protests and the commercial would have been banned from being played on television.   
 -Breauna